National Campaign Concept 04
Nonprofit Annual Theme Concept 06
Affordable Residential Communities
National Bilingual Campaign 2004
Yema Media helped ARC with a number of projects all centered around producing marketing materials for its 2004 effort to reach Hispanic consumers in fifteen states. Our contributions included consultation and creation of materials including collateral, print ads, event materials and event support. We helped create and support the multi-state, community special event "Fiesta de Casas" promotions.
I was intimately involved in all aspects of creative direction and materials creation.
The effort was highly successful. ARC had an unprecedented year of sales to Hispanics. Soon after they dropped the program, sales diminished.
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