Campaign Concept 05
Nonprofit Annual Theme Concept 06
Comcast CableLatino Re-launch 2005
Yema Media handled more than four quarters of marketing and advertising support for Comcast in its effort to re-launch and drive sales for CableLatino, its Spanish language product. The wide range of services we provided covered dual-language campaign concept and strategy, brand identity, public relations, event production and support, creative for radio, direct mail, print and outdoor advertising, and print collateral. I played a central leadership role in almost every phase.
In particular, I was responsible for the campaign theme: "It's a Latino thing!" They liked it so much they had it trademarked.
My roles in this project included project lead and art direction, account management, executive support, event production, service procurement, production supervision and quality control.
The effort was highly successful. We helped Comcast drive new subscriptions from negative growth to over 40% in less than eight months.
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