Promo Concept 06
Nonprofit Annual Theme Concept 06
Comcast Paquete Triple Coaster PR Promotion 2006
At our urging, Comcast contracted Yema Media in fall 2006 to announce the "Paquete Triple" promotions to local Spanish language media. The budget for this project was very small, and I was in charge of procurement of production services. The custom-designed package of three coasters was delivered to media contacts only, with an invitation to an after-hours event. We distributed the Press Release and the invitations.
The inset to the right shows the die-line for the carton and the reverse sides of the coasters.
The event was well-attended and received a surprising amount of attention in the press. View a PDF of the report
My role in this project included project lead and art direction, account management, procurement, public relations support, production supervision and quality control.
